<span style="font-size: 12pt;">Objectives</span><br /><br /><span style="font-size: 10pt;">1. Maintaining ranks on chosen keywords.</span><br /><span style="font-size: 10pt;">2. Delivering content required for back-link blogs.<br /><br /><span style="font-size: 12pt;">Process/Work flow<br /><span style="font-size: 10pt;"><br /></span><span style="font-size: 10pt;">1. List of keywords on which we need rank on and their current ranks (project wise).<br /><br /></span><span style="font-size: 10pt;">The SEO team shall provide the list of keywords and their current rankings in the form of a report (Excel or PDF)<br /><br /></span><span style="font-size: 10pt;">2. Based on current rankings, the SEO team shall provide content requirement to the responsible Content Editor.<br /><br /></span><span style="font-size: 10pt;">The content requirement will be provided in the form of an Excel sheet which will include the following:<br /><br /></span><span style="font-size: 10pt;">A) Keywords and Clients<br />B) Deadline&nbsp;</span><br /><span style="font-size: 10pt;">C) Content Type&nbsp;<br /><br />3. The Content Editor will formulate topics (for blogs) based on the given keywords.<br /><br />This requires R&amp;D. It shall be done on the same sheet provided by the SEO team.<br /><br />4. Content creation will be planned and executed by the Content Editor (under the given deadline).<br /><br />This shall be done in the Content Management System (CMS).&nbsp;<br /><br />5. The Content Editor must upload a report on every Friday mentioning the status of Content Creation.<br /><br />6. Monthly report of ranking must be uploaded by Rohit. Monthly report of Content Review must be uploaded by Shantam.</span></span></span>